Producer of complex stories and systems.
Senior Manager, Creative Operations at Zendesk.
San Francisco, CA
Branding
Producing Zendesk's new tagline
Creating a new tagline is a complex and emotional effort, often complicated by opinionated stakeholders. Planning for every possible roadblock and detour was key — and luckily, I had a talented creative lead and expert team of cross-functional partners by my side throughout.
Thought leadership
Zendesk's CX Trends Report and Campaign 2022
The Customer Experience (CX) Trends Report is one of Zendesk's biggest marketing drivers throughout the year. It combines data from over 97,000 customers, agents, CX managers, and provides key insights, challenges, and opportunities for the year ahead for anyone involved in CX industry.
Role: Lead producer for digital event and oversaw production of larger campaign.
Customer storytelling
The San Francisco Symphony X RingCentral
The RingCentral Brand team partnered with our customer, The San Francisco Symphony, to tell the story of how they transformed their holiday programming during the pandemic and made it more accessible than ever before.
Role: Lead in-house producer.
AFTER THE FALLOUT
Immersing users in the surreal environments of the Fukushima exclusion zone following the meltdown of the Daiichi Nuclear Power Plant.
Official Selection, Sundance 2020 Film Festival, New Frontier, SXSW 2020 Film Festival.
L.A.'s 21 ESSENTIAL BURGERS
In The Los Angeles Times' first augmented reality project, we bring the city's best hamburgers to you.
WE WHO REMAIN
A co-production with Nuba Reports for The New York Times, AJ+, and Arte ZDF. Official Selection, SXSW 2016 Film Festival.
LAST WHISPERS
An immersive oratorio for vanishing voices, collapsing universes, and a falling tree.
Official Selection, Sundance Film Festival 2019.
GREENLAND MELTING
Follow the NASA scientists studying why Greenland is melting at an unprecedented rate.
Official Selection, Venice Film Festival 2018.
MOTHER NATURE
A traveling volumetric VR installation created in partnership with Mozilla at Sundance 2018.