Homepage Redesign | RingCentral

Role: Project Manager

Team: 1 ACD, 1 senior designer, 1 mid-level designer

2021 Redesign: Introducing a new look and feel for RingCentral.com


Assumed that we only had 2 types of customers.

Emphasis on hardware and business environment, unclear product.

Stiff and non-diverse stock photography.

Lack of page content hierarchy.


Lighter, consumer-first approach that showcases trustworthiness and our different product suite.

Clear CTAs with hierarchy.

A closer look

Using Format